Who is the founder of Mush Oatmeal? Unlike Facebook, however, the general consensus on the product seems to be more positive. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Just as . However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. The creator ofMUSH began the company out of necessity and a personal goal of living a well life in the midst of a busy schedule and demanding work life. The journey actually began for Thompson in childhood. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. Well+Good decodes and demystifies what it means to live a well life, inside and out. She had discovered a white space that was equal parts healthy, delicious, and convenient. You can soak it in dairy-free milk overnight to increase its nutritional benefits. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. Ashley Thompson is the founder and CEO of MUSH. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. Sarah Oliver Handbags: What Happened After Shark Tank? Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Making a leap of faith, the pair eventually decided to make their own brand of oatmealMush. Sign up to have the intel delivered straight to your inbox. It's just as easy on your digestive systems as the . Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line . He is pursuing his BBA and being a curious mind loves learning new things. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. Ready to pioneer a better way than sugary, processed and artificial. What Happened to Sand Cloud After Shark Tank? Rich in protein and fibre. When she quit her prestigious, high-paying job at Goldman Sachs to found MUSH, Thompson says she had no idea what she was getting herself into. [1] They began by selling the product in local farmers markets. Mush oatmeal comes in five flavors. But what if we told you that you can purchase pre-made overnight oats that come in a variety of flavors (like coffee coconut, apple cinnamon, dark chocolate, and more) and are individually packaged in a 5 or 6 oz. Debra Yu Thompson and Thomas set out to grow their company organically but found it hard to pique consumers' interest. For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. To make it worldwide, Kat Thomas and Ashley Thompson came on Shark Tank to make a Pitch of $30,000 for 10%equity. Ive been following my heart and gut to success, says Thompson. With that, more individuals have been able to enjoy the healthy snack nationwide. Take it day by day. Final Deal: Kat and Ashley accepted Mark Cubans offer of $300,000 for 10% + unlimited line of credit. Eventually, Mark points out that there is a difference between being an entrepreneur and having gone through the grind. From there, Rohan reminds them that he has helped many entrepreneurs turn into multi-millionaires. Meanwhile, Mark and Barbara joined the race and offered the proposed $300,000 at 10% stakes. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. Who is the founder of Mush Oatmeal? Various other family members suffered both physical and mental health issues. To find it, try running your finger along the bottom of the cup and you should be able to feel it! Do Not Sell or Share My Personal Information. Follow your gut and dont be scared. Everything you need to know about your Pitch Deck? Not for him, he goes on to tell them that he is out. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. However, Mark wanted an unlimited line of credit from the company. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. Real ingredients. Please follow the link torequest wholesale access. We haven't cooked off the vitamins and minerals. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. A post shared by MUSH READY TO EAT OATS (@mush). But why oatmeal? Mush Oatmeal was born as a consequence of the two taking the product to farmers markets and soliciting feedback. And like we previously mentioned, oatmeal is an RD-favorite when it comes to heart-healthy foods. Each container was promised to be rich. Define Bottle: What Happened After Shark Tank? Mush sales grow up to $ 2 million after Shark Tank. The duo gradually succeeded in hooking one shark from the platform as Mark Cuban offered $300,000 to expand the business line of Mush. What should a failed startup founder do next? Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. MUSH Co-Founder & Blair Alumna Ashley Thompson Returned for Society of Skeptics Paula Hong '16 October 22, 2021 8:48 AM Ashley Thompson '08 co-founded MUSH in 2015 with the conviction that convenient, delicious and nutritious food can elevate the world in powerful ways. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. You can pick the mixed pack containing all the flavors in a pack of 12. Mush Oatmeal is a ready-to-eat product that does not require cooking. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Much more than a healthy, convenient oatmeal, Kat adds that it is fuel for the body, and fuel for a revolution in the food industry. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. Ashley's sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. MUSH. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. My life purpose is to help others achieve physical and mental wellbeing. Celebrating 50 Years of Women's Varsity Athletics at Duke, 2021 by Duke Athletics | Terms of Use | Privacy Policy. MUSH Indulgent Overnight Oatmeal Variety Pack, 5 OZ 24-Pack includes 6 Coffee, 6 Dark Chocolate, 6 Original, and 6 Vanilla Bean 37 $89.99 $ 89 . Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. Ashley developed the idea of creating Mush Oatmeal inspired by her childhood hack of soaking oatmeal and cereal in milk. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. Continue with Recommended Cookies. She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. This process creates a product with the consistency of a pudding, that is more nutrient dense than traditional oatmeal, which has had lots of its vitamins and minerals cooked off. The pair started out with Thomas working from London and Thompson from NYC, and, interestingly, they found that Americans were generally eating more processed, unhealthy foods than their English counterparts. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. If you can accomplish that, kudos to you! As one thing led to another, they found themselves focused on the topic of oats. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. If anything, it will probably take a while before we see them back on television. serving cup you can grab on the go? Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Heidi Ho: What Happened After Shark Tank? Just as he finishes talking, Lori chimes in that he is genius at the food industry. With that, Lori tells them that she will be stepping out. The new production line was set up within 48 hours, ensuring a smooth demand and supply chain of Mush products. 7 talking about this. The founders of Mush are Kat Thomas and Ashley Thompson. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. The firm employs a dedicated and passionate team of individuals who have identical goals of providing high-quality food products. Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. She lives in Dallas and is doing fine now. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Its tough but fun to solve those kinds of problems, she says. Contact us: [emailprotected]. She decided to commercialize something she had created as a hack as a kid: oatmeal soaked overnight in milk. With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. The lessons we've learned from then to now ground us in our values even as we grow, one MUSH at a time. What is the Availability Heuristic and how does it impacts your business? Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. Look for MUSH in your favorite Retail Store. Run, don't walk, and get yourself to Costcoquickly for a big new deal we just spotted. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. There are a lot of steps in between. [4] MUSH uses high pressure pasteurization (HPP) to extend the product's shelf-life.[1]. The Beach Is My Happy Placeand Here Are 3 Science-Backed Reasons It Should Be Yours, Too. Here are the reasons of its failure! Overnight oats, if you are unaware, are. Essential Startup Tools to Help You Launch in No Time. The container is recyclable and BPA-free. but not on the integral health of their own. You get one opportunity to make a first impression, so engage people, empathize, and share your story. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. In 2017 Kat and her business partner, Ashley, appeared on ABCs Shark Tank where they secured funding from Mark Cuban in exchange for 10% of the company. The company's oatmeal products are cold-soaked in dairy-free milk and never heated resulting the product to take a pudding-like in texture, decadent in flavor and fresh, enabling consumers to enjoy fresh oatmeals. Difference between Heuristic and Biases and their types? Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. Anywhere. Head out and grab some of these awesome oats before MUSH disappears from shelves! Before they can say anything, however, Barbara tells them that they fit her type of entrepreneurs. As such, she also provides them with an offer, one that matches Marks$300,000 for a 10% stake, as well as an unlimited line of credit. Real ingredients. They sold approximately $80,000 of product in their first year. Since then, theyve made $120,000 in 2017. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. If you don't care for regular oatmeal, you might like it my way! Cuban goes on to point out that since Thomas and Thompson were featured on the show, they have grown their business in spades, and MUSH is now available in 5,000 retail stores, which, apparently now includes Costco. Here is the complete analysis! MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. Devils Advocate Theory: Does It Help Organisations? But overall, Thompson has found that part of the journey enjoyable. It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. What happened to Pets.com? The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. They went into the Tank seeking an investment. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. It wasnt poverty, but it wasnt easy either, Thompson says. Gluten & Dairy Free. MUSH sells single-serving overnight oats that are. [Updated]. Next, the panel tries the dark cocoa flavour, which Kat explains, is made out of organic cocoa powder. Ready to fuel the peak performer in all of us. They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Our purpose is to help people maximize their potential by creating ready-to-eat foods with clean and natural ingredients that empower them to live healthier lives. Asked what their decision will be, Kat thanks all of them for their offers before deciding to go with Mark. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Making a purchase through our links may earn Well+Good a commission. Please note orders are subject to delays. Get it daily. What happened to PatientBank? According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. You can get Mush Oatmeal in different flavors like vanilla bean, wild blueberry, dark chocolate, and crisp apple. Unfortunately, we are not yet sold in Canada and do not offer shipping to Canada now. But what if we told . Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Licensing effect: How it impact businesses? We sold our first container of ready-to-eat oats at a farmer's market in August 2015. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. Happy shopping! Rather than cooking, they're soaked. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Eventually, they ran out of containers. You can also find the Mush on Whole grain, CVS, and 7-11 stores. Almost immediately, Robert is impressed with the taste, as with many of the other sharks. Mush Oatmeal features an excellent 75 days of shelf life. Freelance writer who loves dogs and anything related to Japanese culture. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. The duo met in the finance industry, where Ashley worked as a trade analyst. Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. Here is their complete failure breakdown! Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Here are the reasons for its failure! With five kids, her working parents had scarce resources. ), every flavor is super tasty (oatmeal can sometimes be a bit bland, but every single variety of MUSH has a ton of flavor and the creamy texture makes it feel decadent). MUSHis a fresh product without any preservatives or artificial fillers. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. MUSH is sold in 6 oz. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Refunds and reships are granted on a case-by-case basis, within 30 days of purchase. The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). The concept of overnight oats isn't novelit's been around for a while. No Artificial Anything. Copyright 2022 Wealthy Byte. We are working on this as we speak. Yes. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. Why Did VINE Fail? Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. An example of data being processed may be a unique identifier stored in a cookie. Vareto Investor 2021 Mush garnered positive responses from the farmer market, collecting favorable feedback on taste, nutritious values, and digestion. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Check out Amazon Launchpad for the most amazing offers! In 2020, MUSH shared a video on Facebook that Cuban made to celebrate the three-year anniversary of his investment. They started presenting in the farmer market to collect feedback about taste, digestion, nutrition, and healthy living. It is completely healthy and can be followed up for daily routine. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. Oats soaked overnight and hand crafted with coconut milk or almond milk.
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